So how can you create this look?
To achieve the soaking, saturated look at Alexander Wang, hair stylists used Redken Volumizing Mousse from root to end. Then, they created a center part with their finger, because using a comb makes it look too controlled. And to finish off, they applied Redken Glass Serum all over. Simple as that!
The hair stylists at Helmut Lang achieved the sloppy wet look by preparing the hair with Tigi Salt Spray, followed by an unspecified texturizing cream. In my opinion, the best texturizing product for this look is Jonathan Product Dirt Texturizing Paste. It gives hair the dirty, "day after washing" feel, which will make it easier to work with if you want to tie it in a knot, like the models in the Helmut Lang show. To get that knot, hair stylists put the hair in a ponytail using only their fingers, divided it into two sections, and tied each in a knot. Finally, they sprayed Tigi Bed Head Shine Mist all over the hair to give it that extra dewy shimmer.
Remember, if you're going to give it a go, have fun with it! You don't have to stick to any rules.